Agapi and Axopar launch AxA

Axopar, a rapidly growing brand renowned for multi-functional boats, and Agapi Boat Club have unveiled a joint membership club. The new venture also introduces Global PayGo membership exclusively for owners of Axopar boats.

Established in 2017, Agapi Boat Club has pioneered premium membership boating, and its strategic partnership with Axopar is set to attract a new generation of boaters looking for circular economy-based models, sustainability and alternatives to traditional boat ownership.
A key element of the new venture involves new club locations that enable members to enjoy boating on a global scale. And to facilitate rapid growth and expansion in 2024/25, backed by Axopar, financing is being sought to secure further investment in the fleet and additional strategic partners.
New locations
The Axopar x Agapi Club (AxA) offers worldwide membership with new club openings in Spain (Menorca and Empuriabrava), France (Corsica and Bay of Saint-Tropez), Italy (La Spezia), Netherlands (Amsterdam), Channel Islands (Jersey), Chile (Patagonia) and Mexico (Cancún) in 2024 to complement existing Agapi Boat Clubs in Nordic countries, the UK and the Mediterranean.
For spring 2024, this results in an extensive network spanning 25 harbours across more than ten countries. Collaboration between Axopar Boats, Agapi Boat Club and Axopar’s dealer network ensures seamless integration, utilising established businesses and skilled staff. More locations are to follow.
Peder Asplund, founding partner and CEO of Agapi Boat Club, is happy to open the doors to the first new joint clubs with Axopar. “The onboarding of all these new partners has already begun and, apart from adding a lot of exciting locations to the great benefit of our growing member base, we are also adding the knowledge and experience from these new partners with a strong local presence that share our mission on how to bring boating to a new dimension,” he says.
Axopar founding partner Jan-Erik Viitala adds: “Our new club concept aligns perfectly with our dedication to bring more people out on the water, encouraging shared usage of boats and a perfect way for our Axopar dealers to expand their business into urban mobility and subscription based services.”
Boating made easy
Being a member of AxA is a comfortable and carefree way of going boating. The clubs handle everything for their members by keeping the boats ready to go and providing concierge services upon request. Flexible booking routines, access to a variety of premium boats in different sizes and access to a global network of attractive destinations are some examples of the premium full-service concept. Depending on the boat category selected, customers enjoy access to models ranging from 22 to 45ft (6.7 to 13.7m).
Becoming a member is easy. Customers simply select the membership that aligns with their boating experience, needs, preferences of boats and lifestyle. AxA offers a personalised experience, guiding customers through the entire process and, as their experience grows, members have the opportunity to upgrade to bigger boat categories at any time if so desired.
Plans range from €3,500 to €45,000 per year, depending on boat category and usage.
Global PayGo
As of January this year, Axopar boat owners around the world have been able to join Global PayGo. Membership enables them to travel and use a boat that is already very familiar to them in some of the most exotic locations in the world.
Members gain access to boats of the same size range as their own boat in all AxA and Agapi Boat Club locations. At all club locations, a member will be welcomed and, prior to going out boating, will be guided through the boat of choice and will receive information on local rules and legislation. The staff will also recommend attractive destinations to visit, local hidden gems, harbours and restaurants. An increasing number of locations offer hospitality services, allowing food, snacks and drinks, for example, to be pre-ordered directly to the boat or overnight accommodation, moorings and restaurant reservations in local hot spots to be booked in advance.
Global PayGo is based on a pay-as-you-go model and sales are conducted by Axopar dealers worldwide. The annual fee is €3,500 and includes e-learning and online onboarding and 20,000 cash-points to be used in any Agapi Boat Club locations. 20,000 cash-points are equivalent to three day trips with an Axopar 22 or one trip with an Axopar 37. The actual cost in cash-points depends on boat model, season and region. Once the cash-points are consumed, more points and services can easily be purchased directly in the Agapi app when booking a new trip.
Before boating for the first time, members will undergo comprehensive e-learning and receive on-line and on-site onboarding by an Agapi certified instructor. The e-learning and onboarding will be packed full of useful knowledge, something even seasoned captains will appreciate.