FRANCE: Poralu Marine launches Wearth Group
The diverse activities and brands that fall within the Poralu Marine umbrella have been consolidated under the new name Wearth Group. A contraction of water and earth but also ‘we are earth’, the new entity unifies all business activities and brands, which will continue to operate in their respective markets.
With 40 years of experience, 15,000 projects worldwide, two production sites (France and Canada) and 13 companies, Poralu Marine has undergone strong and continuous growth since it was founded in 1984. The company has diversified its expertise as its historic market of harbours and marinas has changed all over the world.“We’ve grown to the point of becoming a group. We’ve now made that group a reality,” explains Group CEO Laurent Gasiglia. “Our market presence is reflected in a new identity, driven by a pledge that will expand its impact far beyond its current horizons.”
Wearth Group comprises: internationally renowned marina builder Poralu Marine; dedicated harbour and marina management specialist MM&C; marine product marketplace All Nautica; rotomoulded components specialist Rotax Marine; aluminium bridge expert Poralu Bridge; The Searial Cleaners marina waste specialists; Waterfront Development, designer and provider of floating infrastructure, buildings and homes; and the autonomous planter manufacturer BioPratic.
The group is structured into three divisions:
Wearth Marine: brings together the historic activities of building harbours and marinas, collecting marine waste, and manufacturing nautical products, but also includes implementing waterfront development projects, protecting sea beds and coastlines, and manufacturing products using natural components derived from the ocean.
Wearth Land: is dedicated to offerings, products and services with a direct connection to the land. Its solutions are guided by the desire to build.
Wearth Energy: focuses on renewable energy sources, with innovative initiatives such as floating solar farms and autonomous energy systems.
“Wearth Group reflects a vision in which industry doesn’t just act as a driver of economic growth but also as a tool for positive social and environmental change,” says Gasiglia. “Our ambition is clear: to embark on a wonderful human and entrepreneurial adventure to help our regions develop, wherever they may be, from the water to the land.”