NETHERLANDS: Metstrade 2024 sets ground for bumper 2025 event
The 36th Metstrade, held 19-21 November in Amsterdam, recorded its highest ever attendance figure and hosted close to 1,900 exhibitors across 12 halls at RAI Amsterdam.
Metstrade built further on its depth and breadth of activities for the whole industry this year. A sell-out Superyacht Forum, held under Metstrade’s management for the first time, hosted 700 delegates. The premier appearance of the co-located Yacht Racing Forum, run in partnership with World Sailing, provided an exciting new focal point for cutting edge sailing.
There were plenty of additional educational opportunities in the Metstrade Theatre for marina professionals to explore key topics. Marina World sponsored two sessions. The first, chaired by Roberto Perocchio of Assomarinas, explored the build-up to the ICOMIA World Marinas Conference to be held in Venice in 2025, and the second, chaired by Mike Ward of Marina Projects, examined the careful thinking behind upcoming work to comprehensively revise the internationally renowned TYHA Code of Practice for marina design and operation.
Metstrade is run in association with the International Council of Marine Industry Associations (ICOMIA), which represents trade organisations from all key markets around the world. The organisation’s CEO, Joe Lynch, commented: “The Metstrade team is to be congratulated for bringing in more customers on each day of the show. That’s a phenomenal effort.”
“Attending Metstrade is inspiring, productive and educational. You see great examples of innovations in the world of technology, safety, electronics, electrics and the many other facets of our industry that are improving the customer experience. I was particularly inspired this year by the show content that was focused on connecting with new audiences – something that is so important to the marine leisure sector.”
“It is also motivating when you see the industry gather in one place. There are different challenges wherever we work in the world. Metstrade provides the opportunity to unite and make the industry better for everybody by collaborating, communicating and committing to work together.”
Speaking at the close of the show, Metstrade director Niels Klarenbeek said: “The excellent results of this year’s show provide a confident foundation on which to base ambitious plans for 2025. I’m pleased to announce that Metstrade will expand into hall 8, which will add around 10,000m² of space. This will enable us to eliminate the current waiting list for The Superyacht Pavilion, provide options for exhibitors seeking more stand space, and open a circular route around the Metstrade halls to improve the visitor experience. There are further exciting initiatives in the pipeline that we will unveil in coming months.”
“Given the significant enhancements made to Metstrade in recent editions we are introducing an up-to-date brand image to reflect where we are today,” he added. “Metstrade has evolved from a trade show into a global platform driving the leisure marine industry forward. Our rebrand will reflect this growth and our commitment to fostering innovation, collaboration and long-term success across the marine leisure industry. Our new payoff – ‘Propelling Growth. Harbouring Innovation’ summarises exactly what Metstrade is all about.
“We are already looking forward to receiving the whole industry back to our largest ever Metstrade in 2025 during Amsterdam’s 750th anniversary celebrations.”
