THE MEDIA VOICE OF THE GLOBAL MARINA INDUSTRY

Top US boat dealer launches first-in-state drystack

If your marina facilities are at full occupancy and you have a 900-person waiting list, where better to invest than in a drystack? If you are bold and venture forth where no one else has ventured in an entire US state, you have to sell an unfamiliar concept but, if you win through, you add a vibrant new boating facility. With its Quick Launch Dry Stack, Hagadone Marine Group (HMG) has turned all of these ‘ifs’ into a runaway success.

The HMG team marks the opening of the Quick Launch Dry Stack.

The HMG team marks the opening of the Quick Launch Dry Stack.

Quick Launch sits at the north end of Lake Coeur d’Alene, a natural dam-controlled lake in North Idaho in the US Pacific northwest. The 25 mile (40km) long lake, which has 109 miles (175km) of shoreline, is a popular summer tourist spot and is served by eight marinas (private and public and varying in size) and boat launches used by the public and several boat rental companies.
Most of the boating activity takes place at the north end, near the town of Coeur d’Alene, and it is here that HMG Group has its various locations: a boat dealership headquarters and service centre on Blackwell Island; and three marinas on Blackwell, Silver Beach and in front of the Coeur d’Alene Resort (Boardwalk Marina).
Racking boats
HMG president Craig Brosenne believes the facility will bring millions of additional dollars to the community in Coeur d’Alene.

HMG president Craig Brosenne believes the facility will bring millions of additional dollars to the community in Coeur d’Alene.

The Quick Launch Dry Stack opened in April this year as the first drystack facility in Idaho. It is a 60ft (18m) high structure and offers 47,700ft² (4,430m²) of indoor boat storage on a five-level racking system. Around 360 single-engine boats of 18 to 30ft (5.5 to 9m) can be racked, and these are currently transferred to and from the water using two Wiggins W3.2 forklifts. Thirty-six valet slips are in place for pick-up and drop-off. Customers rent drystack slips annually and this gives them unlimited launches, gated car parking and access to a private clubhouse.
The efficiency of the Wiggins machines ensures that Hagadone can launch a boat in just five minutes and the forklifts are more than up to the task, with Volvo Tier 4 engines, 50ft (15m) lift heights and solid non-marking tyres. “The first two units were delivered in January 2022, and the Hagadone team was so happy with them and the facility was growing so rapidly that they ordered a third truck, which is set to be delivered in May 2023,” Wiggins Lift Company’s Micah McDowell told Marina World. “Our factory technician set the first two machines up back in January, and has been there once since set up to check in and remarked how large, impressive and busy the new facility is.”
Quick Launch Dry Stack, and its clubhouse facilities, were an immediate hit with customers.

Quick Launch Dry Stack, and its clubhouse facilities, were an immediate hit with customers.

Busy it certainly is, with all slips sold out before construction was completed, and it remained as busy as expected during its inaugural season. This is not just a positive result for HMG, as president Craig Brosenne explains: “We’re very excited about the effect Quick Launch will have on the local economy, giving people additional and improved access to not only the lake, but also to the businesses of North Idaho,” he said. “We believe this will bring millions of additional dollars to Coeur d’Alene’s community.”
The $15 million project was supervised by John Barlow, who has completed a great deal of infrastructure for the Hagadone Corporation including the Coeur d’Alene Resort in 1986, and the golf course with its famous floating green in 1992. The design team included Welch Comer Engineering and architect Kol Nelson of BP Design Works. The general contractor was TW Clark Construction of Spokane.

The complex project took over four years to plan and approve. As it is built on an island, along with the rest of the group’s flagship headquarters, soil and water environmental considerations were paramount and strict protocols were followed every step of the way.
Location, location
Lake Coeur d’Alene is in a beautiful natural location but how important is boating in a landlocked state? And, if the winter bites hard, how long is the season?
According to a study undertaken by Boise State University in 2016, 80,691 households spent a total of $335.3 million on boat related expenses in Idaho in 2015. Boat ownership and usage is concentrated in the most populated of its 44 counties and those that have water. Coeur d’Alene (in Kootenai County) falls in the midst of the top counties in terms of expenditure but, compared to many other Top 100 boat dealers, HMG is in a relatively remote location, in a small market with a lower-than-average household income. The dealership overcomes this by having a higher market share penetration and constantly finding new and creative ways, like Quick Launch Club, to market to customers.
The vast majority of HMG boat owners have homes in North Idaho or western Washington (residents of the state of Washington comprise the third largest group of boat owners registered in the state). Customers also come from Canada, Montana and central Idaho – and all can enjoy the benefits not only of HMG’s marinas but its wealth of additional boat service and hospitality offerings.
One of the two Wiggins forklifts in the process of transferring boats to the 360-vessel capacity drystack. A third forklift is on order.

One of the two Wiggins forklifts in the process of transferring boats to the 360-vessel capacity drystack. A third forklift is on order.

Offering good service is second nature. Hagadone Corporation places great emphasis on ‘Great Guest Moments’, and this hospitality mindset covers every boating customer interaction. “Our people know the art of truly serving,” says Brosenne, and this art dates back to when the group first started out as marina owners and lake cruise operators. Purchasing a dealership in 2004 led to the official formation of HMG as the team set about transforming a mom-and-pop operation selling a few dozen boats a year into a greatly expanded boat dealership, wooden boat building and repair operation, and a substantial off-site boat storage facility.
The dealership – family-owned and overseen by Brad and Todd Hagadone, the sons of Duane Hagadone, founder in 1986 of the Coeur d’Alene Resort luxury waterfront hotel – now owns and operates the largest single-point service centre for small boats in the USA and is a model facility. Many dealerships have multiple stores and chains in different areas but HMG has everything in one package: sales, service, detail, cruise boats, marinas and an on-water bar. The team believes this makes a major difference in the customer experience, from first impressions to a better buying experience and faster service response.
The company continues to increase outdoor storage facilities and can now store 2,500 boats indoors. The 360-boat capacity drystack also stores a further 85 vessels in its aisle space during the winter.
HMG has also turned a major liability – a short term boating season – into a major strength. At a latitude of 48°, Lake Coeur d’Alene has a maximum boating season of 90 days and, during the winter, temperatures can drop well below freezing and remain there for weeks at a time. To ensure year-round success, the dealership has emphasised and built infrastructure for off-season storage and service, and thoroughly marketed these programmes. This was another driver for the Quick Launch Club facility.
Part of this service is a repair and maintenance offering that is particularly comprehensive. The Hagadone Marine Service Center, which opened in 2017, includes two 16,000ft² (1,500m²) facilities for boat service, glass fibre work, detail and rigging and has 20 roll-up door service bays providing space for up to 40 technicians. There is a 3,600ft² (334m²) wash bay facility and a 40,000lb (18,140kg) stationary crane to handle boats as they come in and go out on tractor-trailers. The parts department has three counters for quick service and a $1 million parts inventory so guests can maximise their time on the water.
Happy customers
The Quick Launch Dry Stack has added completely new and independent infrastructure adjacent to, but apart from, Blackwell Island Marina, which continues to be its own operation. Quick Launch member boaters say they appreciate the new clubhouse with its café, cocktail bar and take-away food services, as well as its private gated parking area. The valet concierge service has also been a big hit offering delivery of gear directly to the tenant’s boat, both from the tenant’s car as well as from the clubhouse.
The ethos is for quality service, with strong focus on giving customers a worry-free day out on the lake. “It was important that this facility meet the same high standards as the other Hagadone hospitality properties, including the Coeur d’Alene Resort,” Brosenne emphasised.

READ MORE

Waterfront innovations in Canada

New agent for Capria

Breaking ground on the future

Port Vell launches bunkering service

Pacsoft launches MarinaPay

Extra berths at The Boat Works

Storm protection in Quincy Bay

Dura adds smaller size mesh

Smart Marinas guide and 2022 industry statistics

Man Overboard alarm readies for export

Eco pedestals promoted for export

Safe storage for lithium batteries

Freedom adds two Sydney clubs

Rental service boost in South Florida

New transporter is fit for a Princess

Keeping it in the family

Metstrade remains essential anchor point

Adapting marinas to alternative fuel propulsion systems

EV charging in the marina industry

Whitepaper illuminates key role of bidirectional charging

Mobile fuel station pioneers sustainability and efficiency

Resilient marina renovations lead to coral relocation

New research outlines pathways to decarbonisation

A resilient rebirth at Zeke's Landing

Renovations, partnership and acquisitions

Partnership boosts nautical tourism

Replacement docks double superyacht capacity

Premier buys leading drystack

Tourist driven marina breaks ground

Waikawa extension opens

Ultra luxury on The Spit

Launching Norlana superyacht hub

Popular boat lifts form part of renovation project

New forklift boosts operator confidence

Digital payment solution for visitor moorings

Stacking up on Okanagan Lake

Smart software drives success in Mooloolaba

Using bacteria to eliminate hydrocarbon residues

Sustainable sanitation for America’s Cup bases

MDL continues multi million pound roll ut

D-Marin makes €1.7 million investment

Voting in the best for 2023

Regeneration continues at Isle of Wight harbour

Expansion plans in a buoyant market

Customers, culture, comms and carbon

Ligurian icons make a comeback

Welcoming megayachts to Istanbul

Integra buys Aventura marina

Med marina networks partner up

Renewed Dover dock nears completion

Merger creates 'biggest' South Florida marina

Sindalah yacht repair centre, first of many for Neom

New Calero group marina, and more

IBEX one of best to date

Plans firmed up for Habacoa

M3 to boost Amaala to La Belle Classe

IWMC 2025 heads to Venice

AMI keynote announced

Redeveloping a prime lakeside marina

Charging options on both sides of the Channel

Sanitary building kick starts floating building range

Hydrogen power

Floating patio becomes new marina hub

Boosting sustainability with the WRF

New lifts in facility upgrade

Interest builds for electric hoists

Majoring on the minority

Flying the Blue Flag

Silver EcoVadis for Premier

Protecting a sensitive ecosystem

Tangible benefits for the local area

Karpaz Gate Marina: A home away from home

Convenience is not a European value

Industry lobbies government on cyclone cover crisis

Upgrades at Port of Lisbon

Port 32 expands partnership with Gulfstream

North Island marina expands

Monument buys Florida marine centre

Marine Centre plans for James Watt

JYC Marina soft opens for Saudi Grand Prix

Wider decking panel– ideal for finger piers

GCMarine partners with Harbour Assist

Elevator Lift is reconfigured

Cleaning water with Advanced Oxidation

Trouble free trolley goes international

Waiting pontoon for high season

More Freedom in Australia

First in Barcelona, first in Redwood City

D Marin wins iF Design award

Futuristic pod delivered to the Pearl

New production line, new designs and noteworthy deliveries

New owners to invest in Dartside Quay

Multi use trailer for Canadian tourism service

Handle with care: a pad for all hull shapes

One year operation of electric boat hoists

Setting new delivery records for 2023

Variable width option for mobile boat hoists

IBEX 2023: focus on sustainability

In need of new marinas and new money

Superyacht marina for Dubai Islands

Swift progress on Blue Water Cay

Bermuda dock opens for superyachts

New managers for GCCM

IGY to operate NEOM's first groundbreaking marina

Mega focus in Italian marinas

Marina Bahia Golfito: the new Costa Rica destination

Rivergate up for sale

Full service in Fort Lauderdale

Go Outdoors platform launch

Upgrading key infrastructure

Marina group in administration

Operator sought for Co Down marina

How sustainable is your marina?

Geoff Phillips

UK marina group signs four year service contract

Valterri Vauramo

Joint connector enhances breakwater performance

Flovac wins second Mallorca contract

Setting a new standard in marine electrical safety

Smarter management, happier customers

Enhancing customer service across a multinational portfolio

Moss Marina: surviving the storm

Developing the Eagle Float

Wet versus dry in the western Med

First phase drystack opens in Charleston

Forklift design for growing centre console market

Pioneering drystack buys larger forklift

Industry views: Drystack storage

Promoting a customer focused culture

Ismailia contract awarded

Trophy asset for east coast portfolio

Marina completes waterfront regeneration

Investment plans for Pylos

Operator chosen for Elounda

New marina at town gateway

Guidelines for sustainable infrastructure

Evolving design over the decades

New trends drive marina reshape

Electric chargers for Italian marinas

D Marin expands digital solutions

Next generation buoy

Ultranav invests in LifeLadder

New hoist brings new technology

Pontoons for Ocean Race

Electric propulsion: a solution to pollution

Collection and protection for small islands

AMI Expo: a record breaker

Slovenian marinas join forces to boost potential

Resilience, long term vision and personal approach

Support for local businesses

Becoming a master at planning marinas

A nautical tourism centre for Piombino

Ismailia Yacht Marina: a key player in the new era of the Suez Canal

Rebuild underway at Club marina

Upgrade approved for Jones Bay

Port 32 buys Lighthouse Point

Suntex adds NJ and AZ marinas

Marina group expands to Spain

Port Vell as Cup superyacht marina

Berths still in high demand

Community space with maritime focus

Livart builds state of art factory

Dock company changes hands

New catalogue highlights

A 3D map of your marina

All change at ICOMIA

ICOMIA stats for 2021

Stellar joins Molo

Developing a fast charge network

The move to electric: e handling and e boating

Building a sustainable marina

Buzzing on full power

Innovation on the dockside

E dock supports e boat challenges

World Cup boosts pedestal contracts

Power for bigger berths in Dubrovnik

Opening the APS Seychelles agency

Building post pandemic momentum

Jesolo Marina plays major part in coastal plans

Reimagining Noss on Dart

Regeneration planning for Des Moines

Suntex buys Green Cove

New docks at Blue Haven

First NEOM island announced

Plan ahead for Marinas24

Novalja opens second phase

Melbourne City completes large berth upgrade

Inaugural PIANC America

Calypso Cove project agreed

Funding boost for Ocean Reef

MarineMax buys marina build specialist

Pod design to regenerate seagrass

First electric boat supercharger in Portugal

20 years for ICMS

Community docks for St Johns River

D-Marin invests in Sense4Boat

Autonomous gardening – anywhere under the sun

Australian marina sets new benchmark in waterfront living

Electric and traditional – hoist designs for all

Cat trailer range expanded

Ontario operator buys multi use trailer

Green o'clock at Metstrade

40 years of yard deliveries

One of the world's first electric marine hoists is installed in Spain

Twenty years of talented teamwork

Kemah Boardwalk: Gateway to Galveston Bay

Marinas and takeovers: Enough room for boating?

True spice in the Spice Island

Top US boat dealer launches first in state drystack

Captains and crew vote Coral Sea Marina 'best in world'

First superyacht repair and refit centre in UAE

Abu Dhabi: a new winter oasis

Gibraltar superyacht berths near completion

Superyachts welcome at Palm Beach marina

The big boat picture in southern Italy

Seclusion and luxury in the Bahamas

Jersey marina invests in rebuild

New superyacht haven in Greek isles

Resort opens in favoured tourist spot

Hurricane Ian devastates Fort Myers marinas

NZMOA 2022 Awards

Big Challenges, Big Decisions

Suntex expands into California market

Ocean Reef breakwaters complete

Almarin buys Aister

Historic club installs movable rowing pontoon

Partnership boosts green awareness

Fast charge expansion to US and Sweden

Customised forklift for Saxon Wharf

New decking prompts rethink

Silver and gold for D Marin

Third gen business buys third MT

MARINAS22: inspiring – and successful

Adelaide Pointe: a new development model

Repairs bring new energy to Dinner Key Marina

Buying and managing a first Italian marina

South Island gem for boating community

Construction starts at Dana Point Harbor

Second contract for 2024 Olympics

First phase completes at Windermere

Golden centrepiece at Beach Marine

Interest builds for megayacht marina

Common nautical rules sought

MarineMax to buy IGY Marinas

Bristol town upgrades harbour

Med market hit by lack of uniform fee policy

The good, the fair and the dangerous

The future of government marina leases and concessions

Boosting berths in Roskilde

Vacuum sewage system for new Spanish marina

Canadian club buys stacker crane

European boost for electric charging

Phase one portal release

Sign up surge for marina platform

Maximising occupancy: the smart way

Mia and Mateo and the smart marina

Delivering a digital future for marina management

One system for your whole business

Revolutionising time at the fuel dock

Kempinski to manage one of a kind hotel

A shared vision for the future on water

Building the first sustainable floating city

Flexible marina investment for maximum returns

New life for neglected peninsula

APCC wins Jubail contract

Resource consent for Te Rahui Herenga Waka

Spit plan contract

Berth boost at BYC

More cats welcome in Kemah

Planning for Enviro Officer course

Marina mooted in the east

Revised costing for St George's

JDC progresses mega project

Health of Industry report

MYP becomes MYTR at IBEX

Free flow club design links land to sea

Ambitious plans for a 21st century network

Azimut Benetti marinas

New all tide marina to enhance leisure mooring

Balancing land use, economics and destination appeal

When the seas rise

Sponsored feature: Semi automation boosts drystack

Phase two pier in place

Superyacht marina opts for vacuum sewerage

Storm proven attenuator protects Sunset Bay

Custom forklift for Cape Cod yard

Added value software features for ever changing industry

Developing a new green standard for Italian marinas

New yachting brand officially launched in Monaco

Coral Sea Marina Resort marks Clean Up Australia Day

Closing the loop on waste

Sustainable solutions support yard services

Composite piling for eco sense and long life

Future proofing St Michaels Marina

Trio to develop resort on Al Marjan Island

Semi automation boosts drystack profits

Final phase at Corpach

Upgrade complete at Albert Pier

Marinas to compete in Smart and Sustainable Rendezvous 2022

Abu Dhabi breaks ground on new marinas

Resort plans in Wallonia

Pelican Waters breaks ground on Queensland marina

New Cyprus Marina

Positive signs for Metstrade 2022

LA Waterfront. Setting the stage for new development

New yard in Australia

Marina group marks 35 years